August 19, 2026 · 8 min read
Law firm marketing costs: why AI changes the math
Why I built an AI agent to handle law firm marketing tasks.
Read noteAssociate journal
Notes on law firm marketing.
Clear observations from the work: what signals matter, what should be ignored, and how AI changes the practical maintenance of a law firm’s marketing.
August 6, 2026 · 5 min read
When ChatGPT recommends your competitor
Why one firm appears in an AI answer, what actually changes that answer, and where law firms should focus first.
Read noteJuly 23, 2026 · 4 min read
What a competitor’s new practice page really tells you
A new page is a signal, not an instruction. Here is how to separate useful competitive evidence from noise.
Read noteJuly 9, 2026 · 4 min read
A new ruling drops. Which of your pages just went stale?
The practical challenge is finding the pages affected by a change without turning every legal development into marketing work.
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