An AI agent built by an industry expert.
I built the agency agent I always wanted to hire.
- One that does the work every day, not once a month.
- One that shows you what signs cases, not what ranks.
- One that watches your competition and gets smarter with time.
- One that charges for people only when a person is needed.
I’ve worked every side of legal marketing.
Lawyer, marketer, and builder. I burned out on the old agency model, and I’m back to change it.
BigLaw
Started in structured finance at Alston & Bird.
Hung a shingle
Opened my own firm in Charlotte. Bankruptcy first, then mass tort, including the largest mortgage fraud case filed in North Carolina state history.
PI marketing since 2012
Learned SEO marketing my own practice, then ran marketing for some of the biggest personal injury firms in the country.
Builder
Founded ’brellaBox, which appeared on Shark Tank, Season 7, and Gene Food. Now building Associate, an AI agent for law firm marketing.
Legal marketing is broken.
Firms pay more every year and see less of what they’re paying for.
- 01
Retainers bill for maintenance and call it strategy.
Strategy happens once, up front. The retainer charges for it every month, forever.
- 02
Flimsy reporting.
Who cares that traffic to a site with 57 monthly visits went up 567%? Few firms can see which marketing actually signed a case.
- 03
Work doesn’t get done.
Longtime agency clients tend to get ignored. An outdated page or a missing AI citation gets attention when someone gets to it, if they ever do.
- 04
Search changed. Most firm websites didn’t.
Clients now ask ChatGPT and Google’s AI for a lawyer. Most sites were built for a search engine that’s fading.
- 05
No ownership.
Firms get stuck in retainers they don’t want because they don’t know the basics: how their website works, where it’s hosted, who controls the DNS, and whether it can run anywhere else.
Be one of the first firms on Associate.
Early access, hands-on onboarding, and launch pricing locked in.