An AI marketing agent — built only for law firms
Associate watches your website, search performance, and
competitors around the clock, drafts the work that matters, and
publishes it the moment you approve.
WebsiteDraft ready
Two local firms rewrote their car-accident pages this year. Associate drafted the updates you’re missing—additions only, ready to publish on your approval.
AI SearchNeeds a plan
AI assistants treat a competitor as the trusted source here. Associate mapped why—and what it takes to become the cited firm: content depth, entity consistency, and third-party signals.
Search Console
Search Console shows steady demand for it. Associate drafted a new FAQ section to add—additions only, ready to publish on your approval.
The economics
The most valuable strategic work in legal marketing is front-loaded. Once a firm’s positioning, messaging, website, and core content are established, the majority of ongoing work becomes operational.
That operational work still matters enormously—but it shouldn’t require paying an agency a $3,000–$5,000 monthly retainer, year after year.
A retainer gets paid whether the work happens or not. So often, it doesn’t.
A monthly retainer arrives on schedule regardless of whether anyone touched the site—so the work can quietly stop. Firms are busy and aren’t watching their own marketing, and a neglected site can coast for years while the invoices keep clearing. The real problem isn’t that the model overcharges for maintenance—it’s that it removes any pressure to do the maintenance at all.
Associate makes the maintenance continuous and visible. It monitors, updates, and improves your marketing, and every change lands in your inbox for approval. The work happens and you see it—or you can see that it didn’t. Nothing coasts, because nothing is invisible.
How it works
You set it up once
One click, from your site’s admin.
Search Console, read-only.
Practice areas, priorities, voice.
The firms you actually compete with.
It maps your playing field, monitors everything continuously, and drafts
the work—you just approve.
Run Associate on your own, or alongside the agency you already have. It owns the continuous maintenance either way—and when something needs a human, you can keep it in-house, hand it to us, or route it straight to your agency.
From the founder
John has worked in law firm marketing for fourteen years—long enough to watch the retainer model bill firms for maintenance and call it strategy. He’s a former attorney, so he knows the work that actually matters and the work that just fills an invoice. He still keeps a handful of longtime clients. Associate is what he’d been doing for them by hand, now done continuously and handed to the firm to approve.
Read John’s story →Admitted in Connecticut, Illinois, and North Carolina; currently inactive.
Pricing
Associate owns the continuous work either way — run it yourself, or have us run it for you.
For solo attorneys and smaller firms.
$499/month
For established and growing firms.
$899/month
Done for you. One firm per market.
Starting at$2,500/month
Additional offices and territories priced per market.
Request your marketLet us host and run your WordPress alongside your Associate membership: hosting, plugin updates, version upgrades, security patches, and backups, all handled. Available with any plan.
This product is long overdue. Associate was built by a former solo plaintiff’s lawyer and tech entrepreneur with a ton of industry experience. After 14 years of running the same legal marketing playbook, it was clear a change was in order. The tactics that worked seven years ago don’t produce results like they did, and many firms get trapped with big monthly retainers just to maintain mature marketing campaigns. Associate harnesses the power of AI to deliver top-level marketing insights at a fraction of the cost of the bloated agency retainer. When agency expertise is needed, it can be hired on an a la carte basis, and the savings are passed on to the firm.
It can see the entire playing field, so your marketing is much more informed. Associate excels at synthesizing and learning from many different data sources and using that data to prioritize the actions that will deliver the most impact. It watches your competition and tells you when they’ve made a move you need to respond to, and it helps maintain mature marketing campaigns so they don’t atrophy.
Yes, but not without your approval. Associate catalogues the entire website, benchmarks against competitors, makes recommendations, and drafts the work needed to make the content library more competitive — but holds it until you approve. Nothing is published without a person signing off, and it never drafts entire blog posts or pages — it’s a tool for optimizing and improving content. It’s a digital SEO, not a writer.
No. Associate is marketing software, not counsel. Your firm reviews every draft for legal accuracy and advertising compliance before it goes live.
Your WordPress site, read-only Search Console access, Google Places access, a sense of your firm’s priorities and voice, and the names of your major competitors. Onboarding is free of charge — we help you get everything set up.
First, if you work with an agency you love, you can use Associate alongside your trusted agency partner — it helps you get more from your retainer and keeps your agency on their toes. An agency bills you on retainer in perpetuity, and you pay the same whether they work on your site or it’s a light month. Associate works continuously — monitoring, spotting, and drafting — and brings you finished work to approve. You stay the decision-maker without managing a vendor. When Associate can’t perform a task, it is queued as a Work Order, which can be assigned to your agency.
Yes, absolutely. Associate can operate alongside a marketing agency; there is no need to end a relationship with a trusted agency partner. Associate maps the entire marketing playing field, letting you work better with your agency and assign the highest-priority tasks as Work Orders. Associate helps you get more out of your marketing retainer.
Yes. Associate was built by John O’Connor, a former mass tort plaintiff’s attorney and tech entrepreneur with 14 years of legal marketing experience. His agency, JSO Digital, uses Associate on behalf of all retainer clients. If you want an agency to use Associate on your behalf, that’s an option we offer.
In one Marketing Inbox. Associate drafts each Action, marks the ones that need your sign-off as Work Orders, and holds everything in one place until you decide.
Connect your firm website once. Associate reviews the
marketing and prepares the work. You review it.